Most colour is made a year ahead, in quantities somebody had to guess at. Ours is made five hundred units at a time, which is small enough that we can change our minds and honest enough that it runs out.
That means a shade arrives when it’s right rather than when a season says so, and it means a shade you like can be gone for a few weeks. We’d rather give you the date than pretend the stock is endless.
Everything we make is cosmetic. Colour, oil, polish. Nothing that claims to treat anything.
One lab, one formula, one batch. The run number printed on the box is the batch it came out of, so if a shade shifts slightly between runs you can see exactly where.
02
The list hears first
Everyone on text alerts gets the date and time before the run goes live on the site. That is the entire reason the text program exists.
03
It sells out, or it teaches us something
Gone in a day means we make it again. Slow means we change it. Either way the next run is different and the number goes up.
What we don’t make.
Short list, and we’re not planning to grow it.
Anything in these categories is regulated as a drug or a medical device in the US. They’re not off-limits because they’re bad — they’re off-limits because doing them properly is somebody else’s job.
No SPF or sun protection.
A sunscreen is an over-the-counter drug here, tested to a standard we don't run.
No acne, blemish or dandruff treatments.
Same reason.
No devices.
LED masks, microcurrent wands, the whole shelf of them.
No supplements, detox or whitening.
Not a category we belong in.
No claims about what colour does to skin.
It sits on top and it looks good. That's the job.
Beautytob SMS
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The Drop List: run dates, restock notes and offers. Recurring messages, roughly 4 to 6 a month. You hear the date before it goes on the site.
